The Logo Evolution: Famous Brands

A quick look into the evolution of famous brand logos and how they have evolved over the many years.

Apple Inc.

Boeing

Ford

Kodak

Mazda

MasterCard

Nike

Pepsi-Cola

Shell - Jacksons

Texaco

Volkswagon

Logos in the News: Committee of Organ Donation

Today, we are taking a look at the new logo for the Committee of Organ Donation in Lebanon.

Logo for the Committee of Organ Donation Lebanon. Designer: Unknown

The Design Brief: To design the corporate identity for an organ donation initiative. Since it was our only tool of communication, the design had to instantly convey the message of organ donation.

Overall, the simple, modern design instantly says "giving the gift of life" and "organ donation".  The design works well as a stand alone icon and translates easily to black and white.

5 Tips for Building an Effective 'Coming Soon' Page

Before your website goes live, you often want to put up a 'Coming Soon' page, letting people know that you are in fact, coming soon and encouraging them to check back once your site is live.  But what goes into an effective 'Coming Soon' page?  Many factors should be taken into consideration, let's go over the 5 key ingredients to building an effective 'Coming Soon' page.

1. Build your Identity: Start with your logo, build the 'Coming Soon' page around it, utilizing it's color scheme and match it to the scheme of your final site for consistency.  It's never too early to get your brand out there.
2. Let Others Spread the Word: If you use social networking, use it! Allow visitors a way to promote your coming soon page using 'Tweet' or 'Like' buttons to encourage people to spread the word.  
3. Offer Freebies: Offer a discount or free desktop background for signing up for a mailing list, it gives you their information for future offers and promotions, but offers them an incentive for signing up to your service.
4. Open the Lines of Communication: Offer visitors a way to contact you or a way for them to be contacted once the site is live.  This will increase the odds they come back once your site is up and running, rather than go elsewhere. 
5. Say what you do: Don't forget to mention what you will be offering.  If someone doesn't know what your site is going to be about, why would they come back?

Red Lace Design specializes in websites that communicate effectively, that includes 'Coming Soon' pages, contact us to get started on your website project today. 

Examples of effective coming soon pages:

A 'Coming Soon' page that shows the product in action

A 'Coming Soon' page that utilizes social networking

A 'Coming Soon' page that utilizes data collection, with an email sign up

LoveKarim.com Wall Mural

Red Lace Design has designed a wall mural or wall poster for LoveKarim - Karim Rashid Accessories for a Toronto Canada showroom.  The mural is 964 x 2394 mm or about 3' x 8' feet and has a large display placed in front of it about the bottom 1/3 of the mural, that will be displaying the 2011 Keyring collection.

Wall Mural

Client: LoveKarim.com, Hood River Trading Co., Toronto ON Canada

Industry: Retail

Project Role: Graphic Design