DTM Tax Business Card

Red Lace Design has designed a new business card for DTM Tax. "I think the card looks awesome. Perfect. Very impressive work, thanks Lacey." - David Michaels, Attorney at Law, DTM Tax, Santa Ana CA USA, client since 2010

Client: DTM Tax, Santa Ana CA USA

Industry: Legal

Project Role: Business Card Design

GAP is Changing their Logo, After 20+ Years

Some think that change is good, but in the world of logos, my opinion is that if isn't broke, don't fix it.  GAP, the popular retail store is changing their logo that they have had for the past 20+ years to a new, less visually appealing, less recognizable logo.  The great thing I have always thought about GAP's logo in the navy box, is that is has a timeless look and feel, it can transition through the ages and it identifies well with their brand and customers.

The new logo (shown above, right) has started a lot of controversy, mostly among designers, who all feel the new logo is flat in personality and are amazed as to why the retailer would think it is a better fit than the original.  Here is what Marka Hansen, President of GAP North America, had to say to, "We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward. Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap."

In this particular case, the change is bad.  Hopefully, they stick with the original or decide upon something other that what they currently have chosen as the new face of GAP.

UPDATE (11.01.2010): Gap has decided to stick with their current logo in the navy blue box after much controversy arose regarding their new design.  The did say that for the 2010 Holiday Season they will be changing the color of the box to a red but will then return to their classic navy box logo design. Well done Gap, thanks for listening!

DTM Tax Logo

Red Lace Design has designed a new logo for DTM Tax. "Perfect! Excellent. Thanks. Great job." - David Michaels, Owner, DTM Tax, Placentia CA USA, client since 2010

Client: DTM Tax, Santa Ana CA USA

Industry: Legal

Project Role: Logo Design, Abstract Mark